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Partner-in-Proof LOFTEX

Loftex uses CertainT to ensure rPET authenticity and origin, as part of their commitment to sustainability.

Loftex cotton-polyester blend terry towels feature polyester derived from 100 percent post-consumer recycled polyester. By using CertainT, the recycled nature of the rPET component of the towel can be verified, ensuring rPET authenticity and origin in the finished product.

“Loftex consistently strives to find better, more efficient and more intelligent ways to do things. Our new towels embody this mission, and the use of Applied DNA’s CertainT platform reinforces our commitment to use the most technologically advanced methods to ensure our products are true to their sustainable claims.”

Charles Gaenslen, CEO of Loftex Home

“We are committed to differentiating leading companies, like Loftex, by giving their customers a premier authentication system reinforced by CertainT.”

Dr. James A. Hayward, CEO of Applied DNA

Loftex, a leading manufacturer of high-quality towels, has established a global reputation for leadership in innovation, fashion, quality, sustainability and value throughout the world. Learn more at