Christian Chensvold, Associate Editor | Thursday, September 12, 2024

As if the challenges of the apparel industry weren’t great enough, counterfeit goods remain a growing problem. But forces are aligning to develop new technologies that fight for authenticity and the preservation of legitimate goods for consumers and the bottom line for brands. Applied DNA Sciences has forged a new partnership with Los Angeles–based NATco Global, a leading product-identification and packaging company, in the development of its CertainT authentication technology.

The CertainT platform is a multi–proof point system that consists of DNA-based technologies to enable secure supply-chain traceability. The platform is grounded in over 15 years of Applied DNA’s expertise in the development of DNA-based forensic-authentication solutions for secure labeling and packaging for the textile and apparel industry. The goal of the new partnership is to offer apparel and textile brands advanced DNA-based solutions that provide rapid and reliable authentication in order to combat counterfeiting, enabling brands, retailers and their supply chain to discern genuine products from fakes.